A powerhouse marketing leader is making waves in the automotive industry! Bodyshop Magazine proudly introduces Lisa Shaw as the new head of marketing, marking a significant step in the publication's journey.
Lisa brings a wealth of experience to the table, having spent eight impactful years at BASF. There, she masterfully crafted campaigns to elevate the RM and Glasurit brands, leaving an indelible mark on the industry. But here's where it gets intriguing: Lisa's expertise extends beyond traditional marketing. She dove into event management, brand advertising, and industry partnerships, even playing a pivotal role in sponsoring the prestigious Bodyshop Awards.
In a bold career move, she ventured into the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. And this is the part most people miss—her diverse background positions her as a unique asset to the automotive industry, offering a fresh perspective.
Lisa's return to automotive is a full-circle moment, as she puts it. She's eager to reconnect with old colleagues, forge new connections, and contribute to the evolution of Bodyshop Magazine and IBIS Worldwide. This appointment is a testament to the organization's forward-thinking approach, recognizing the value of diverse skill sets in driving growth.
Robert Snook, IBIS conference director, couldn't agree more. He believes Lisa's addition is a powerful validation of their strategic vision. Her role opens doors to innovative brand collaborations, offering unparalleled opportunities for partners and enhanced value for attendees at their 2026 events.
This appointment is sure to spark conversations. Is the automotive industry embracing the benefits of cross-industry expertise? Are we witnessing a new era of marketing leadership? Share your thoughts in the comments below!
